There are events – royal weddings, village carnivals and dramatic rooftop rescues – when pictures tell the story and a paper uses them to fill a complete page or more. In laying out stories, one should be selected as the ‘lead’ or main picture and the others used at a smaller size. Readability studies have shown that pictures are one of the most popular elements in a newspaper. For that reason alone, important pictures should be large and positioned in a manner that maximizes their display.
Pictures of two-column widths or more should be placed on a page so they stand or hang from something that gives them support. Pictures and headlines that are not related should be separated by more than a rule, if the possibility exists that, when placed together, they are humorous or in bad taste.
Avoid any clashing items. For example, do not place an accident story next to a mortuary advertisement. (Discuss the placement of advertisements with your editor or the CE newspaper publisher.)
Do not give a picture more display space than it deserves, especially a "mug shot" (portrait-type, close-up photograph of an individual). Mug shots can float in copy, but it is best if they stand on or hang from something. If a mug shot floats, it is best to float it within a sentence in a paragraph. Mug shots should be accompanied by at least a name line for identification. By omitting the name line, the reader is forced into trying to identify the individual in the picture.
Try to avoid running pictures on the horizontal fold of a newspaper, because the area along the fold becomes distorted once the newspaper has been folded.
Pictures of two-column widths or more should be placed on a page so they stand or hang from something that gives them support. Pictures and headlines that are not related should be separated by more than a rule, if the possibility exists that, when placed together, they are humorous or in bad taste.
Avoid any clashing items. For example, do not place an accident story next to a mortuary advertisement. (Discuss the placement of advertisements with your editor or the CE newspaper publisher.)
Do not give a picture more display space than it deserves, especially a "mug shot" (portrait-type, close-up photograph of an individual). Mug shots can float in copy, but it is best if they stand on or hang from something. If a mug shot floats, it is best to float it within a sentence in a paragraph. Mug shots should be accompanied by at least a name line for identification. By omitting the name line, the reader is forced into trying to identify the individual in the picture.
Try to avoid running pictures on the horizontal fold of a newspaper, because the area along the fold becomes distorted once the newspaper has been folded.
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