Laying-out

The importance of laying-out or make-up can be gleaned from the fact that a newspaper is like any commodity, commercial for a matter, which will sell if it can prove its utility and attraction to the prospective buyer. The same thing is true with the news. If the newspaper does not attract buyers, then it will fold up in no time at all.

In making the lay-out of the newspaper, we must be also guided by a known as dummy. A dummy sheet is a piece of paper which has measurement in length and depth and will determine more or less page.

Types of Lay-outs

Symmetrical lay-out - the deskman is always governed strictly by the laws of symmetry, but this is not true in the case of an informal balance.

Quadrant make-up – divides the newspaper page into four parts. Each quarter has its own story.

Horizontal make-up – the appearance of the page is horizontal rectangles the effect on the eyes is made by multi-column heads.

Circus make-up – no symmetry and there are star performers, like a sensational picture or a boxed human interest story.

Brace make-up – is characterized by angular shelf-like arrangement of content. The deskman usually projects the effect by making a four column-head, that is what you call a red-out or a drop-head of, two or three columns. The story follows below and at the top is shelf.